$4.9 Billion Dollars is a massive amount of money to spend but depending on the investment. such an investment could be worth every single penny. Amaya Gaming bought out Full Tilt Poker and PokerStars for $4.9 Billion and they’ve already been hard at work recreating both brands for a younger audience. Recently Amaya Gaming changed the domain names for their website, each one of the domain names to the exception of their European domain has lost the poker in Full Tilt Poker. This potentially means that Amaya Gaming could be changing the name of Full Tilt Poker over to Full Tilt Gaming or simply just Full Tilt. This speculation has been made within the online gambling industry but at this stage is only speculative.
Clearly Amaya Gaming want to rebrand Full Tilt Poker and make it more appealing towards the younger generation. The reason for this is because many in the younger generations haven’t even considered gambling online and unless the industry is rebranded for a younger audience many casinos will lose a large amount of money. In order to stop this future issue Amaya Gaming has already taken matters into their own hands and begun rebranding both PokerStars and Full Tilt Poker. They have already seen a rise in account registrations by people around the age group of 21-25.
If Amaya does change the name of Full Tilt Poker it could result in them gaining a brand new audience which could allow for them to once again become the most powerful poker room in the industry.